what is email marketing and how is it used? email marketing is wildlyunderused Whether you’re a SAAS business or a clothing brand with a fast-converting e-commerce site – chances are, you’ll have several marketing channels running in silo to bring you leads. You might have PPC Ads...
marketing tactics in a digital strategy be compelling, relevant, and useful The goal of any digital marketing strategy is to build brand awareness, find new customers, retain existing customers, and increase revenue. Digital strategies vary, and there’s no one-size-fits-all solution, but, when people discuss digital marketing, they’re usually...
What is marketing automation? Good question! I first heard the term years ago at a marketing exhibition in London, it was being banded around all over the place, every second exhibition stand claimed they could help me with it. But none of the stands explained what it actually...