We build & improve websites & marketing campaigns

WordPress Website Design

We design and build stunning, bespoke WordPress websites that not only look great, but are fully conversion rate optimised, mobile-friendly, search engine optimised and come with easy to use content management systems. We can also improve your existing website to work better on mobile devices or generate more enquiries.

Digital Campaign Management

Whether you’re looking to start advertising for the first time, or already have existing campaigns you want to improve, we can set up, manage and improve all your digital marketing campaigns. We cover everything from social media, PR, PPC, display and SEO to email marketing, lead generation and direct mail.

Conversion Rate Improvement

We use advanced analytics tools to identify inefficiencies in everything from your digital campaigns and website through to post-enquiry communications and sales processes. We then produce and help you to implement a conversion rate improvement plan to get you a higher ROI and ultimately make your business more profitable.

Let’s talk…

If you need help with any of the following, give us a call on 01507 463 455, or click below for a call back.

  • New website build
  • Update existing website
  • Set up new digital marketing campaigns
  • Manage and improve exisiting marketing campaigns
  • Review and improve conversion rates across all or part of your sales and marketing channels
  • Get more business from your existing client database with email marketing

Some recent reviews

London Eye Hospital

Customer acquisition strategy, website build & maintenance, SEO, PPC management

With his extensive experience in the ophthalmic surgery market, Sam has transformed the performance of our digital marketing activity – almost quadrupling our website conversion rate! The new mobile responsive website he built for us looks and works fantastically well, and our PPC campaigns are performing better than ever. With his continued support, we’re confident there is more improvement yet to come.
Lee Brearley
Lee Brearley
General Manager, London Eye Hospital


Online marketing, sales team management, internal & external marketing coms

Sam was an extremely flexible and committed member of the team who could turn his experience to a host of different challenges. He transformed our Marketing approach on digital channels, developing new strategies across CRM, SEO and Social channels. He then took this experience further by leading teams within our call centre and relaunching our DM campaigns to improve our overall patient journey.
John Hughes
John Hughes
Commercial Director, Ultralase


Customer acquisition strategy, email marketing, SEO, PPC management, digital marketing

Sam is a valuable asset in any type of marketing campaign. Able to turn his hands to any project or any subject, utilising both creative and analytical skills to meet tight deadlines. He is a pleasure to work with!
Tony Veverka
Tony Veverka
CEO, BioEden Group

MagnaCarta Communications

Website maintenance, SEO, conversion rate improvement, email marketing

Sam’s a great guy. He helped to improve the user experience on our website, as well improving the SEO and conversion rates – helping us spot issues and working quickly to fix them. His combination of responsiveness, turnaround speed and technical knowledge of all things web & digital marketing leave me with no hesitation in recommending him.
Simon Hardie
Simon Hardie
Director, MagnaCarta Communications

Better Placed Recruitment

Website build & maintenance, search engine optimisation, email marketing

Back in 2012, Sam helped us achieve several 1st page Google rankings, many from well outside the top 100 rankings. he’s always provided valuable guidance, helping shape our online marketing strategy. His attention to detail, honesty & can-do attitude make me confident in recommending him.
Dean Bartle
Dean Bartle
Founder, Better Placed Recruitment

Edge2 Properties

Website design & build, search engine optimisation, PPC management

Sam is brilliant, he not only delivers a great quality of work but he is extremely knowledgeable and is able to communicate actions and steps very clearly and in plain English facilitating the engagement of all teams. In our last body of work, where he has developed our B2C website, created and managed the PPC and SEO, he’s been Superb.
Julian Prieto
Julian Prieto
Director, Edge2 Properties

TDP Development

Website design & build

Sam designed and built websites for TDP Development and TDPi. Throughout the process his attention to detail and ability to communicate well with all involved ensured that the projects ran smoothly and we are more than happy with the results. Advice on other areas of marketing, including SEO, have also been appreciated and we would have no hesitation in recommending him.
Caroline Fox
Business Manager, TDP Development

Connected UK

Email marketing, SEO

I’ve worked with Sam, both as a client and supplier, on a wide range of digital marketing projects covering email, Search Engine Optimisation, Pay Per Click and websites. Sam’s support over the (many) years has been invaluable and I’d have no hesitation recommending him.
Martin Dower
Martin Dower
CEO, Connected UK

Freedom Clinics

Marketing Director

As Marketing Director, and latterly our Marketing Consultant at Freedom Clinics, Sam was responsible for the end to end strategy and budget allocation. This included a rebranding, website redesigns, email marketing, digital marketing campaigns and much more.
Diane McKeracher
Diane McKeracher
CEO, Freedom Clinics

SSD Development

Web design projects

I’ve worked with Sam for a number of years on many Website projects. He is an excellent communicator who works hard to integrate himself with client’s businesses, ensuring a deep understanding of their requirements. With his significant experience of working in client-side marketing teams, he knows how to design not just great looking websites, but SEO & conversion optimised digital marketing platforms that deliver on every level.
John Hewick
John Hewick
Owner, SSD Development


Email marketing & content

Sam has been responsible for planning & deploying our email marketing strategy to drive incremental sales from our contact database. We’ve seen significant increases in business generated from our database since they took over. I wouldn’t hesitate in recommending him.
Derek Oliver
Derek Oliver
Founder & CEO, Infoserve Group

Marcom Direct

Website Design, SEO, content & marketing strategy

I’ve worked with Sam at IOL on countless occasions as a client, supplier and consulting partner. He has a great work ethic, is very solutions driven and focused on helping his clients deliver exceptional value from a full range of direct marketing communications and web development strategies.
Mike Hill
Mike Hill
MD, Marcom Direct

Lee Kershaw Photography

Website design & build, SEO & marketing strategy

Sam has made a huge difference to Lee Kershaw Photography. Very detailed targeting & his continuous support & SEO has helped no end. Highly recommended Sam & his team!
Lee Kershaw
Lee Kershaw
Owner, Lee Kershaw Photography

Core services

Mobile responsive websites

Design, build & maintenance of mobile responsive WordPress websites

End to end Marketing Strategy

Review and improve your whole Marketing Strategy to maximise ROI

Email Marketing

Generate incremental business from your contact database and improve your communications

Campaign performance improvement

Analysis & improvement of digital campaigns such as PPC, banners, affiliates and more

Search Engine Optimisation

Improve your search engine rankings and your website’s visibility

Social Media

Increase your audience and improve engagement on your social platforms

PPC Campaign Management

Management of Pay Per Click Campaigns across Google, Yahoo, Bing and on Social Networks

Blogging & Copywriting

Blog article writing, website copy writing and brochures.

Sales performance improvement

Performance analysis, regular MI, training, issue fixing and revenue & ROI improvement

Want to know more?

If you have a website project in mind, or would like us to help manage and improve your digital campaigns, give us a call on 01507 463 455, or email sam@iol-marketing.co.uk.

About us

For over 15 years, IOL Marketing Founder Sam Crowther has been specialising in all things Digital – and now focusses on Conversion Rate Optimisation.

“I set up IOL Marketing in 2012 after running the digital marketing team at Laser Eye Surgery provider Ultralase and being Marketing Director at Freedom Back Clinics. We specialise in WordPress website design and conversion rate improvement throughout the Sales & Marketing funnels. This covers everything from improving the performance of SEO and digital campaigns, to optimising the conversion rates of customers’ websites, maximising the conversions from email & offline communications and analysing & improving sales processes. We provide fully optimised websites and marketing campaigns which generate the best possible ROI from every pound spent. Our overarching aim is ultimately making our clients’ businesses more profitable

Some previous clients