HOW B2B EMAIL MARKETING WORKS
Good quality data collection
We build B2B databases, because we manually harvest the data, we can guarantee good quality and current records.
Our B2B Data includes company names, employee names, email addresses, phone numbers, and whatever you need really!
SPECIFIC AUDIENCE TARGETING
A Target Audience is defined as a specific list or segment, at which your email campaign is aimed. It’s also who would be most likely to engage and convert, based on each targeted email campaign we send. We will work with you to define this target audience and create a solid contact database.
sETTING UP THE perfect DOMIAN
To protect your existing domain and email when sending any transactional emails or bulk cold outreach emails, we always suggest using a slightly different domain. This protects your main domain against any potential damage from large sends. So buy a spare!
AUTOMATED EMAIL PROGRAMS
We design and set up specific automated email campaigns that are sent automatically, triggered by the actions of your subscribers. We drip feed these automations with data on a daily basis, we can then take these contacts on a brand journey, outlining your business and showcasing your products and services.
HTML VS TEXT ONLY emails
HTML emails have images, text and links and are similar to webpages, so we can design your HTML email to match your brand. So why use plain text emails? They are the email equivalent to a letter, no images, no pretty fonts, no hyperlinks. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy.
Top notch Copywriting team
We have a team of copywriters who will research your company, talk to you about your business, products, services and out what you want to promote in your emails. They will write a series of emails that will be sent out over a 8-10 week period. These welcome campaigns introduce your business, brand and get your products and services into the inbox of potential customers.
non opener follow up emails
You may be surprised to hear that not everyone is going to open our emails..! However this can be for a number of reasons, one may be that their email provider has not allowed our HTML email to pass through their security. So we always follow up a HTML email with a plain text email to the non openers.
LEADS AND EMAIL RESPONSE HANDLING
We set up a new inbox so we can take care of all responses and just send you through qualified leads!
We offer weekly reporting after emails have gone out, so you can monitor how the email campaign is performing.