THANK YOU FOR CHOOSING IOL MARKETING
VOLUME EMAIL MARKETING CAMPAIGNS
We are experts in high volume B2B lead generation. Using automated email campaigns, we generate a consistent flow of high volume and high-quality sales leads for businesses looking to significantly increase revenues.
REACH THE RIGHT PEOPLE AT THE RIGHT TIME
Identifying and understanding your target audience is key to any email campaigns success. With you we will analyse your existing customer base and then look to establish the perfect target audience for your new email campaigns.
IT IS ALL ABOUT THE DATA... HOW IS YOURS?
We build B2B databases, because we manually harvest the data, we can guarantee good quality and current records. Our high-quality data is collected and analyzed using a strict set of guidelines that ensure consistency and accuracy.
FLEXIBLE MARKETING PACKAGES
We have developed a unique full-service approach, managing all your email marketing from beginning to end. From initial data collection through to design, copywriting, workflow management and delivering those all-important leads.
WHY EMAIL MARKETING SHOUD BE A CRUCIAL PART OF YOUR DIGITAL STRATEGY..
STAY IN CONTACT WITH YOUR EXISTING CLIENTS
Email marketing is still the most successful form of communication to engage with existing clients. Contact them easily and efficiently to showcase new products and services, or to remind them about all the other services you offer. Newsletters efficiently drive traffic to your website and boost customer engagement. With our monthly send option priced at only £250 per month, it is a great way to start email marketing.
REACH POTENTIAL NEW CUSTOMERS QUICKLY
Are you looking for new business? Have you considered using email for cold outreach? Sending out cold emails is the first step businesses should take to reach out to potential clients, who are not aware of your business, or haven’t engaged with you yet. These emails target people who will potentially benefit from the solution your business provides and help convert them into new clients.
WE ALL USE EMAIL…DON’T WE?
Email remains one of the most effective forms of communication across the globe. In fact, email usage is expected to grow at an average growth rate of 2% to 3% annually until 2023. The United Kingdom has one of the highest internet penetration rates globally and is one of the biggest collection of email message users in the world.
IT’S AFFORDABLE
As opposed to traditional marketing tactics such as print or direct mail, email marketing is inexpensive and has impressive and measurable return on investment. Businesses of any size can benefit from email as it provides an affordable approach for enhancing brand awareness while boosting sales. Our Email Marketing packages start from just £250 PM.
It’s personal and highly targeted
Email presents an ideal platform to get personal with your customers and make them feel appreciated. You can easily target messages to different subscribers. Email automation has significantly improved the click rates thanks to the segmentation of audience, timing of deliveries, and relevancy of content. Automation is an essential part of today’s email marketing campaigns.
its an effective way of reaching people on the go
Email access can be done anywhere and at anytime. The number of smart phone users has soared during the past few years and transformed the way people communicate.
Research shows that over 50% of emails are opened on mobile devices. We are experts at optimising landing pages for mobile platform and ensuring easy access to websites.
OUR HTML CAMPAIGNS
Here’s a few of our happy clients…
We've had the pleasure of working with IOL Marketing for the best part of two years now to help us optimise our email marketing activities. They are loyal, dedicated, problem solvers and deliver on time every time. I cannot recommend them highly enough.
Having reviewed our campaign performance, they identified & fixed a number of issues and implemented conversion improvement ideas, resulting in a 4-fold increase in conversion rates. Their commitment, analytical approach and knowledge make them a pleasure to work with.
An extremely flexible and committed member of the team who could turn his experience to a host of different challenges. He transformed our approach on digital channels, developing new strategies across eCRM, leading teams within our call center and relaunching our email marketing campaigns.
IOL have been responsible for planning & deploying our email marketing strategy to drive incremental sales from our contact database. We’ve seen significant increases in business generated from our database since they took over. I wouldn’t hesitate in recommending them.
With their extensive experience in the ophthalmic surgery market, they have transformed the performance of our digital marketing activity – almost quadrupling our conversion rate! With their continued support, we’re confident there is more improvement yet to come.
I’ll be honest.. I don’t write many reviews. So, when I take time out of the hectic day to write one it’s because a company has gone over and above to deliver. Would I recommend IOL? Yes! Are they true professionals? Yes! Do you receive the end result that was promised? Absolutely!
IOL are brilliant, they not only deliver a great quality of work but are extremely knowledgeable and able to communicate actions and steps very clearly and in plain English, facilitating the engagement of all teams. They are Superb.
IOL are a valuable asset in any type of marketing campaign. Able to turn their hands to any project or any subject, utilising both creative and analytical skills to meet tight deadlines. They are a pleasure to work with!
I have been extremely impressed. IOL helped to transform our Email Marketing campaigns and in turn results by introducing automation, split testing and an efficient marketing strategy which has directly resulted in an increase in sales across the business of 80%. 4 years on, they continue to be a pleasure to work with.
IOL have been responsible for the strategic planning and delivery of our email marketing campaigns for years. Over that period we saw a notable increase in ROI. We were able to track that directly back to their work. IOL also trained our team to a very high standard and are always available for ongoing support at a moments notice.