WONDERING WHY YOU ARE NOT GETTING THE RESULTS??
Personalised emails have been shown to have a higher open and click-through rate than generic ones. Email recipients respond better when content is relevant to them. Access to metrics like open rates, click-through rates and bounce rates allow you to segment your lists for better conversions.
…but you knew all of that.
So, what do these key facts have in common? They all rely on data. In fact, when it comes to email, data is king.
Data is king, long live the king...
Data is critical for testing and optimisation – it’s impossible to identify what’s working and what isn’t without it. Making informed decisions about how to improve your campaigns and get better results should be a key part of any email strategy – but it is often something that businesses overlook.