what is email marketing and how can it help my business grow?

soft emails
hard results

Email marketing is a traditional and well-trusted marketing channel, used by 9/10 businesses each year. A massive 81% of smaller businesses use email as their primary lead gen channel, and 80% rely on it for customer retention. (10 Email Marketing Statistics You Need to Know in 2021 oberlo.com). 

This reliable channel can be used as part of a wider digital marketing strategy, or it can reap powerful results all on its own by sending single blasts, setting up an automated campaign, or both. But is it as simple as sending emails to prospects and customers? In this blog, we answer the question of `what is email marketing and how can it help my business grow?`. 


"81% of small businesses use email..."

What are the types of email marketing?

First and foremost, let’s look at the types of emails you can send to prospects and customers. Every email marketing specialist categorises these differently, but here’s how we do it:
• Business as usual (BAU) emails – helps leads tick on and keep customers warm; 
• Campaign-based emails – used as part of a wider marketing campaign, typically to build  brand reputation but leads are naturally generated off the back too;
• Hard sales – discounts, limited-time offers, free consultations, etc. – used to boost leads in quick spurts;
• Newsletters, industry news, and other informational emails related to your product/service – another great lead warmer, helps keep your data fresh and avoid too many unsubscribes and spam reports. 
As we mentioned before, you can create an automated workflow campaign to include all of these email types – and once you’ve nailed your weekly or monthly campaign, you can leave it alone and watch the enquiries roll in! Get in touch with our expert team to find out more. 

how can email marketing help my business?

Here are just a few ways email marketing can assist your business’s growth (quickly and cheaply!):
• Increases lead generation activity;
• Raises brand awareness and ensure you are at the forefront of your customers’ minds;
• Allows you to keep leads `warm` until they are ready to make a decision and retains customers;
• Saves you money that can be spent elsewhere in the strategy;
• Improves web sessions and organic performance;
• And much more.

want more from your email marketing?

Successful email marketing is about so much more than sending emails and hoping for the best.

 

Want more from your email marketing today?

 

Get in touch with our expert team at IOL for a FREE, no-obligation chat. We’re always happy to help!

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