‘It’s not me, it’s you’, said the email
‘It’s not me, it’s you’, said the email. It’s a bitter pill to swallow, but it you’re not having success with email marketing…it may not be the email.
Is it time to level up your email game?
At its most basic level, email is a valuable tool for businesses to reach their customers. At its best? An essential part of your business growth strategy, your most reliable tool for engagement with your customers, your very best channel for leads and your first port of call when it comes to personalising your communications…and so much more.
Email marketing has been around since before social media – but did the rise of social media replace email? No. Has email’s role in your communications been overshadowed? Probably. We think this is a real shame, email marketing is simultaneously the most underrated AND most effective means of marketing when it comes to engagement and lead conversion.