Stricter Email Rules... are you up to date?
What you need to know
Email is an important tool for businesses and marketers to connect with their audiences. However, as technology evolves and concerns over email security and spam continue to grow, so do the regulations governing email communications. In this blog, we’ll delve into the recent email legislation changes that are set to take effect in February 2024, specifically focusing on the requirements enforced by Google and Yahoo. These changes will affect not only large companies but everyone who relies on email as a means of communication. At IOL Marketing we are fully compliant and already carry out the proposed changes.