ambiguous emojis are a no-no in emails
If you were born into the millennial or early Gen Z generation, then chances are – you use emojis to express yourself and the brand you work for. You speak emoji and you can, and do use it as a second language. But do you know how to use emojis in email marketing – a traditional channel that relies heavily on cold, outbound marketing? In this short guide, we detail just some of the ways you should use emojis in email marketing.
1. do think about your audience 🦸🏻♀️🎅🏼🤵🏾♂️👩🏼🎨
If you are sending an email about funeral services or will writing, you won’t want to make light of the topic by using graphic emotions. The same goes for email campaigns targeted at senior stakeholders or older generations working in sophisticated or important roles – they might not `get` it or worse, take your efforts seriously. This is of course a sweeping generalisation, but you need to weigh up whether it’s worth potentially losing them as valuable data contacts.
2. don't overuse emojis
When used correctly, emojis can help your subject lines stand out in the inbox (and more) 👍🏼.
But to influence your results by using emojis, you need to first ask yourself whether they are adding value to your emails – and value comes with careful placement. Stick to a maximum of two emojis per subject line and one in the copy… and try not to use them in every email send. Oh – and make sure you do lots of testing to find your ideal emoji placement.