Along came Elon… - IOL Marketing

along came elon...

Elon sets twitter on fire....

Instagram goes down and changes its algorithm, Facebook gets hacked and locks you out, Elon Musk ‘sets fire’ to Twitter.

At what point do we admit that owning our own platforms AND contacts is the only real option?

It all sounds very dramatic, but when you are running a business that relies on consistent communication with your customers – and the main communication with your customers happens on your social media accounts…it is dramatic.

The last few months have been eye-opening. Social media platforms are experts at giving us all a false sense of security.

The idea that we own our own accounts and we can build our businesses on them with little cost – well, it’s simply not true.

At what point do we admit that owning our own platforms AND contacts is the only real option?

The last few months have been eye-opening. Social media platforms are experts at giving us all a false sense of security.

The idea that we own our own accounts and we can build our businesses on them with little cost – well, it’s simply not true.

‘WE ALL KNEW IT COULD HAPPEN, BUT THAT IT WOULDN’T HAPPEN TO US… WOULD IT?’

Then along came Elon.

Elon Musk has been instrumental in changing how we collectively view our social media accounts. Twitter has changed under his ownership and not it seems for the better.

‘Blue Ticks’ in outrage, ex-Twitter employees giving tell-all interviews, people leaving the site in their droves. The question is, where do we go from here?

Ready to take email seriously now?

Once an unthinkable option, many owners are now asking: ‘is it possible to market my business without social media? Spoiler – It is.

Offering customers different ways of consuming information is important, social media can play a key part in this.

We have always said that a great strategy should include both SM and email, but if you are wondering where to place the emphasis – The focus is now firmly on email.

Showcase your company services with an invested audience

Encourage engagement > clicks to websiteSet meetings

ConsultationsEncourage quote enquiries

Get orders

And that’s just the beginning.

Done properly, email allows you to connect with your audience in a highly personal and engaging way.

We can look after every aspect of your email marketing – strategy, implementation, and management - from design to delivery. This is stress-free email marketing from the experts that deliver results.

Is it time to switch lanes?

Email is 40 x more effective at bringing in new clients than social media. In fact, businesses are making on average $1 per subscriber. For so many, email is their biggest converter.

So the question really is, WHEN is it time to switch lanes?

If you have put more time and money into social media than email and your ROI just isn’t adding up – it’s time. Look, it’s never too late to get the best out of your list, but you need to start one first. For those who have already started – it’s time to optimise the hell out of it.

Recent events have shown us that social media platforms are unreliable, taking your list to another level will make it work harder for you – with less risk.

The best time to start your email list was yesterday. The best time to optimise your list is today.

We build B2B databases, because we manually harvest the data, we can guarantee good quality and current records.

We also design each email template from scratch and have a team of expert copywriters ensuring complete exclusivity for your email campaigns.

Email marketing is a core element of all successful marketing funnels, and if you’re not properly utilising it in your business then you’re missing out.

"Here's the important part:

You need your own contacts."

Having to start from scratch is tough, especially when you’re under pressure.

Instead of being at the mercy of constant social algorithm updates, building your email data list will give you back that control.

Email marketing has become an essential, not just a nice to have. Outsourcing may be the best option – and it doesn’t need to be hard or hugely expensive.

At IOL Marketing we are always transparent about our prices. With email starting from £800pm, we can deal with all elements of your email marketing so you can get on with running your business.

We design and set up specific automated email campaigns that are triggered by the actions of your subscribers.

We drip feed these automations with data to take contacts on a brand journey explaining your business and its services. We also take care of all responses and just send you through qualified leads – you are always in the driving seat.

Why email trumps social warm leads

If you’re not sending emails to your warm leads, you are making a mistake.

Keeping those leads toasty with regular email is not only more efficient it’s also much easier to track. Something as simple as seeing who has opened your emails or who has clicked on your links, can tell you so much more than the Insta post you have no idea who viewed.

That said, it takes more than just sending out an email.

To ensure optimum open rates of each email, we monitor sends as they go out. If contacts have not opened a specific email 24 hours after sending, we will send a slightly different version of the email out to the non-openers only. This might be a text-only version or a change to the subject line.

TOV: Is email the best place to set the tone?

Email is the perfect platform to define your brands tone of voice.

The flexibility email allows – especially when it comes to content length, style, and regularity of engagement – makes it superior to any of the leading social media platforms.

Whether you are a new business or have an established brand, email is a great place to both define and deliver consistent TOV to your customers and keep the conversation going.

We have a team of copywriters who spend time working with you, researching your company and the competition to ensure your emails include relevant and engaging content. We want to take your contacts on a brand journey explaining your business and its services and encouraging engagement.

Social Media + Email engagement

Knowing as much as you can about who you are talking to is the most important first stage in engaging with any audience. This is why we are so big on data.

This is important for B2B audiences – knowing specific information around industries, locations, job titles, turnover and more can make the difference between a successful targeted email campaign with great ROI and one that falls flat.

Once you have that data, talking directly to a subset of people whilst using all the right language requires just the right platform to work. The truth is, Social Media just can’t do it like email can – especially when it’s time to convert.

We take email seriously – that includes data.

Once collected the data is thoroughly checked to ensure the finest quality contacts. Data is collected on a weekly basis for our clients to reach as wide a targeted audience as possible. Once we agree on how much data you require on a weekly basis, we will agree a price and fix that price for 12 months. We are always transparent about our pricing.