EMAIL IS NO ONE TRICK PONY!
For those who think email marketing is a `one-trick pony` - you're about to get schooled.
Cold email brings a consistent flow of low-cost, highly-targeted leads.
It’s an oldie but a goldie and as a customer acquisition platform, it’s underrated.
The types of cold emails you can send are in abundance nowadays. They can be optimised depending on your audience and the type of response you want.
Email specialists can pinpoint and handpick your ideal customer down to the job role, or the town they live in.
With email, you’re not casting the net far and wide, hoping for a catch. That’s not how we cold email anymore.
This is not to say that getting the messaging, tone, design, and delivery is easy. If it were as simple as painting by numbers, we would have an infinite client base and a bottomless budget.
There will always be variables to consider – nuances and personalisation are needed. That said, there are a few things you can do to your email campaigns to make them much more effective – that’s until you outsource your emails to us, of course (wink, wink).