"do you guys ever think about email?"
A breakdown of how email was used alongside Warner Bros. Barbie marketing campaign
It’s one month since Warner Bros. dropped the Box Office breaking tale of Mattel’s iconic doll. Like other marketers across countries hit by Barbie fever, we’ve spent that time drinking in every detail – watching, wondering, and assessing. Like other data analysts, we gave ourselves the moral obligation to observe the data surrounding the Barbie marketing campaign for an entire month before passing comments.
So, here goes!
life is fantastic when you've got plastic $
Yes, Rares Stoica hit the hot pink manicured nail on the head when he said “You can’t expect Barbie results on a rag-doll budget”.
Causing every Barbie doll to sell out had a price.
Hitting record-breaking figures via the Barbie film had a price.
Convincing entire nations to interact with Barbie had a price